isóles was made to meet a demand for elegant, functional cycling clothing characterized by Nordic design values. Fashionable and sustainable. isolés is the individual feeling we all have as cyclists. Those moments on a ride where we can reflect on what it means to be part of something much more significant, yet still individual.
The term isolés was given to riders who rode without teams and sponsors in the earlier editions of the Tour de France. They rode for themselves, independent of external riders and teams.