As the first and original retailer in world, we were quickly known as the company selling products sourced from the pro teams. We still have our main focus on offering the best ProOwned® Approved products, giving the cycling teams opportunity for income combined with a joint effort towards solving world goal 12.
Today, we have expanded our concept and range offering complementary and value-for-money products from carefully selected brands & partners.
"The most complete you'll ever feel on a bike"
- our mission
Our customers have always been our focus. We want to offer the best gear and professional experience without compromise. We dream that you can get as close as possible to feeling like a pro. Golden moments can happen to everyone - but occurs very rarely. We want to help you achieve the most complete you'll ever feel on a bike.
Our core values
We are professional
We strive to be professional in everything we do
We treat our customers as friends
We wish to build friendly relationships with our customers
We eager to improve
We always strive to do better and take feedback seriously